Kiwi’s love their potato chips, and more often than not they reach for a bag of their favourite Bluebird potato chips.
Over the last decade we’ve worked with Bluebird to produce packaging and support media across their portfolio, from Delisio Deli-Inspired Chips, to limited edition summer ranges “Kiwi As” and “Summer Flavours”. We designed the All Blacks supporters packs and resurrected the nostalgic 1985 flavours and artwork.
Every time we’ve tackled these briefs we’ve tried to encapsulate Kiwi’s passion for potato chips and provide Bluebird with aisle stopper packs.
We’re proud to have been awarded Bluebird's NZ Agency of the Year for four consecutive years 2011-2014 and again in 2017.