Flemings and Le Snak have been lunchbox favourites even back when most of us would look forward to the lunch time bell. So when we were tasked with creating a look for Flemings new Kiwi flavours and nut bar ranges, and giving Le Snak and Bluebird Real Fruit Bars a modern make over, we jumped at the opportunity to be able to add to the legacy of these iconic Kiwi snacks.
Flemings has always had a history steeped with the goodness of oats, so with the Deliciously ranges our scope was to really drive home the taste factor through delicious food photography but grounded with a real honest look and feel.
The Le Snak approach was simpler, retain the elements that Kiwi’s would recognise but promote the real cheese attributes of the product to make it a more permissible snacking option for mum’s shopping trolley.