The new Principal of Pasadena Intermediate School approached us to help give the brand a makeover by refreshing their current coat of arms style logo. Numbers were declining at the school and in an effort to help boost the school's image, we were put to task.
By using a fresh colour scheme and new typography, the result was a fun and contemporary identity and prospectus. For the fundraising T-shirts and Tea Towels we 'commissioned' Luke (the best illustrator in school) to depict some local landmarks and community icons.
Overall, the schools new branding encompasses the inviting and great learning environment Pasadena is all about.