One truly premium water, from one pure source.
Our client saw an opportunity in the growing Chinese market for a strong New Zealand mineral water brand that would appeal for its obvious link to our pure land. We designed this brand to resonate worldwide with our naturally clean green and healthy environmental image. Our deep mineral aquifers are still very pure here.
OnePure needed to look special, yet simple. The hero bottle is distinctive for being elongated and feeling like a fine wine. This means it becomes unobtrusive, even fashionable, on a dining table. The iconic bubble like identity we created is tactile yet subtle and has the added practical bonus of making the bottle easy to grip.
The overall result? A fresh approach to a water brand of high quality.